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The English Premier League has made a new agreement with Fanatics from June 2025 onwards, ending Panini’s run as the Premier League’s official sticker and trading card licensee. As the new face of EPL cards, Fanatics is set to replace Panini, a name synonymous with soccer stickers and trading cards for generations making the transition particularly important.
“We are delighted to welcome Fanatics as the official sticker and trading card licensee of the Premier League from season 2025/26,” Will Brass, chief commercial officer for the English Premier League. “They bring an outstanding track record and strong commitment to innovation, helping fans all over the world express their passion for the sports they love.”
This partnership alters the landscape of soccer cards greatly but may invite new fans to engage with the hobby. As the details of this collaboration unfold, it will be interesting to see how it influences collector's passion and the market's dynamics in the long term.
