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UPDATE - pre-order the upcoming Topps NBL release now!
From MLB, UCL Bundesliga and Star Wars, Topps is aiming to expand into Australia and New Zealand sports in an effort to promote localised talent in the region on the international stage.
Topps has partnered with Australia’s premier basketball league again to release a set of Australian and New Zealand NBL trading cards spanning the October 2022 - March 2023 season. The NBL23 set will include team cards, game winning moments and iconic dunks that have occurred throughout the season, marking Topps’ return to the NBL since their last release over 25 years ago.
The multi-year agreement will see Topps launch several NBL themed products revolving around the biggest players in the league’s 10 teams. Select retail locations will also have exclusive autographed and game-worn memorabilia cards up for grabs, as well as trading cards showcasing NBL stars like Bryce Cotton, Chris Goulding, Aron Baynes, Xavier Cook and more.
Fanatics Trading Cards President David Leiner shares his excitement for the upcoming NBL partnership.
“We are thrilled to be teaming up with the National Basketball League as their exclusive trading card partner and to expand our portfolio of basketball cards on an international level, says Leiner.
“As we continue to celebrate Topps’ rich heritage in trading cards, this agreement marks another milestone moment for the company and showcases our dedication to delivering innovative, new products to basketball fans and collectors around the world, as well as spotlighting some of the world’s greatest athletes and players.”
NBL Chief Commercial Officer Brad Joyner believes the partnership will highlight the talented individuals in the NBL.
“As a leading men’s basketball league for over 40 years, we’re honoured to finally be able to highlight our talent and the ground-breaking moments that make our league so unique through our new partnership with Topps, says Joyner.
"We are confident that this agreement will increase our fan base and the overall awareness of NBL, while recognising our incredibly talented and dedicated players on a global stage.”
Topps is currently releasing a rotating selection of NBL cards that will be available for seven days during each round of the regular season. A hobby box of the set will be available at a later date so keep an eye out at Cherry because we'll be sure to have it for pre-order!
