What goes into the design of your favourite card brands like Prizm and Optic? How do the guys at Topps or Panini choose the images and variants that make the top rookie cards? Grayson was lucky enough to chat with Panini's own head of marketing Tracy Hackler and asked him about how they make iconic cards.
The team hit a homerun on the Zion card (in Prizm) this year, that card is iconic. It really kind of embodies who he is as a player.
Check out the full clip below;
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